The brand in your hand.
In packaging design, we bring together all of our favourite design disciplines. The quest is to find the right look and shape, choose the right material that shifts the design just the right way... and preferably remaining sustainable and efficient in production. A first step...
... is to determine which role the packaging plays in your marketing strategy. In some segments like FMCG, a strong packaging design can be the decisive factor for purchase. It must stand out of the crowd and have a strong appeal. In other segments, packaging can be the unique experience that completes the brand image. Sometimes the focus needs to be on efficiency in production and storage.
Whatever the objective; the role of packaging design in brand management will continue to grow with technology, offering even more options to create new brand experiences. Packaging design makes the brand tangible: you can hold it, feel it, smell it and use it!
If you also want a packaging design by Flink, please contact us at firstname.lastname@example.org or call us at +32 3 227 06 53 and ask for Lenny or Jean.
Our services: research & strategy, concept development, product design, structural & visual design, prototyping, materials selection, prepress, sourcing production partners, POS design.