The brand in your hand.
Packaging is becoming more and more important in the success of a brand. In some segments like FMCG, an overwhelming number of products on the shelf creates confusion rather than clarity. A strong packaging design can therefore be the decisive factor for purchase. In other segments, packaging can be the quality experience that completes the brand image. Whatever the objective; the role of packaging design in brand management will continue to grow with technology, offering even more options to create new brand experiences.
In packaging design, we bring together all of our favourite design disciplines: industrial and graphic design, materials, printing and production technology. The quest is to find the right look and shape, choose the right material that shifts the design just the right way... and preferably remaining efficient in production. What’s special about packaging is that it makes the brand tangible: you can hold it, feel it, smell it and use it!
Our pragmatic approach and 'less is more' design style is a compelling force in packaging design. We always start at the beginning with the story of the brand, the product and the users. These dimensions are the basis for finding the right balance between functional and emotional design -- the essence of good packaging design.
If you also want a packaging design by Flink, please contact us at email@example.com or call us at +32 3 227 06 53 and ask for Lenny or Jean.