Edelswiss / Pure beautyProject Details
Edel Swiss is a 100% organic cosmetics brand. The skin care products are exclusively produced in Switzerland. The famous Edelweiss flower is the main ingredient and is grown specifically for this purpose. The brand is proud of its high quality products and strong ethical values with respect for man and nature.
The logo shows a picture of the Eiger - the highest mountain in the Alps - with a friendly, but at the same time classical typography as a signature. The visual style is all about purity: refined typography and images on a white background. The brand identity was translated into the packaging line and a series of communicationtools for trade shows and POS.