Escapo / Growth ringsProject Details
Escapo works everyday to improve people's well-being with affordable, high-quality medicines and para-pharmaceutical products.
Recently the company built a new office building where a large tree was placed in the center of the building. The tree symbolizes the general state of well-being that Escapo strives to create for both employees as customers.
The tree was the inspiration for artwork that became an abstract visualisation of the tree's growth rings. It's a complex play of lines in which you can sometimes recognize a human form. The lines are combined with icons that are linked to the space and activities of Escapo. The artwork has a subtle presence and puts the imagination at work.