Puratos wayfinding design.



Puratos is an international group in products and services for the bakery, patisserie and chocolate industry. The head office is in Groot-Bijgaarden (Brussels) in Belgium, but Puratos is present in more than 100 countries worldwide.


To make sure the brand image is consistent throughout all their production sites, a wayfinding system needed to be developed. After a thorough analysis of the requirements, we developed the full in- and external wayfinding system. Along with the custom made set of pictograms comes an easy to use styleguide, detailing the application guidelines. As part of the project we designed the signs and totems up to the technical drawings.

We advised Puratos in choosing the right production partner and were responsible for the implementation of the wayfinding system on the Belgian production sites.