Design for a discount brand.

Toptools launched a product range of household articles sold by narrowcasting in DIY stores and asked us to make the packaging design.

A challenging job, because it’s important to have a discount look, but still maintain a strong buying appeal.

Our work resulted in a packaging concept with a strong visual impact suited for the DIY environment. At the same time the minimalistic graphic style enhances the attractiveness of the products.

The client didn’t want to have a clear link with the Toptools identity, but the black and blue colors keep the design part of the Toptools family.