Be Care, Belgian Pharma Care, is the brand in care products from the cooperative pharmacies De Lindeboom, Vivantia and In het Zwaard. The products are made with care and expertise in their own laboratory and provide softness and care at an attractive price.
The range had a dated and confusing packaging design.
The new packaging was given a crisp and fresh look, fitting the pharmacy environment, with clear colour coding for body and skin care.
The central graphic image is a grid made up of dots, referring to the Braille script which in turn is a reference to the tactile nature of the product range.