DULUX.Building brand awareness through in-store impact

Building brand awareness through in-store impact.

For Akzo Nobel’s brand Dulux Inspiration, Flink was asked to design a new instore display concept.

The design had to deliver an image upgrade and a new brand experience instore. Moreover, it was important to create a scalable solution to fit both smaller and big stores.

Flink designed an inspiring concept with a clear and informative overview of the colour range, an easy guide on how to choose the type and colour you need and a compartment to place brochures. With its round edges and white execution the design stands out on the shelf and allows a perfect colour overview. The tester modules, custom designed and built, can be placed in various ways on the shelf and therefore allows for the most optimal use of shelf space.

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