Moon Pops are 100% natural ‘ice-pops’: ice lollies on a stick, handmade from fresh fruit, fresh herbs and cane sugar.
Moon Pops is the brainchild of Charlotte Moons and Olivier Van den Broeck. What started a few years ago as a small-scale project with ‘ice pops on a stick’, has today become a household name among foodies looking for a summertime refreshment: 100% natural ‘ice- pops’, handmade from fresh fruit, fresh herbs and cane sugar. So it’s time to literally dress up the Moon Pops story with a new packaging design.
A series of visuals show ‘The hottest ice-pops in town’ in melted form: an honest and funny way to show the purity of ingredients, combined with strong, simple typography.
No-nonsense copywriting with a witty wink completes the story: Moon Pops are pure nature, tasty and fun!