Lindemans is a Belgian brewer of some of the best tasting lambic beers in the world. Its typical brewing process is only possible in the Brussels area and this makes it a truly unique beer in the world.
Flink was asked to develop a new identity for the retail market.
For us, the basis of this POS concept was good photography. With good photography, you don’t need much else to present the product attractively. We wanted an image that was seasonally neutral, and natural, sufficiently masculine and seductive. Flink developed the concept and handled the art-direction.
The photography was done beautifully by Studio Wauters.