Induss, a supplier of industry water and services was founded in June 2010 as a daughter company of Water-Link. Water-Link combines the two leading water companies in Flanders, TMVW and AWW. Induss is a new, dynamic player on the market, but backed by these two partners, they have the knowledge of a very experienced company.
The identity needed to convey just that, as well as a strong human element representing the know-how and service of the talented Induss staff.
The identity shows a strong typeface combined with a mixture of dynamic lines in bright yellow and various tones of grey, resulting in a professional look. The images of real life situations on Induss sites add the human touch to the corporate identity.
Flink created the visual identity and executed the roll out of all communication tools such as website, brochure, case studies, exhibition stand and vehicle signage.